Official Brand Guide • 2026

The Chemical Guys Difference

Why do enthusiasts in California and Lahore trust the same yellow bottle? We dive deep into the Molecular Science of the 14 essential products available at Automize.

Authenticity in a Market of Fakes

In the world of car care, Chemical Guys is not just a manufacturer; it is a culture. Unlike generic "bucket and surf" detergents that strip wax and oxidize clear coats, Chemical Guys engineers "Hyper-Surfactants" and pH-balanced formulas designed to enhance, not just clean.

The Pakistan Challenge: Our driving conditions are unique and hostile. We deal with:

  • Rickshaw Exhaust (Hydrocarbons): Oily residue that sticks to paint.
  • Hard Water (Calcium): High TDS bore water in Lahore/Karachi that leaves acid spots.
  • UV Index 11+: Extreme sun that cracks dashboards and fades plastic.

At Automize, we are the firewall against counterfeits. We import authentic, fresh batches directly. When you see the Chemical Guys crest on our site, you are getting the pure, undiluted science intended by the factory in California.


01. The Wash Stage

The Foundation

Chemical Guys Premium Wash Mitt

Material Microfiber Chenille
Structure Caterpillar Strands
Risk Level Zero Scratch

Stop Using Sponges. The flat surface of a traditional yellow sponge traps dirt between the sponge and your paint, acting like sandpaper. The Chemical Guys Premium Wash Mitt uses "Caterpillar Strands"; thousands of plush microfiber noodles that lift dirt away from the surface and trap it deep inside the mitt.

Pro Tip: The Pakistani Context

Drop the "Banian." We often see people using old cotton t-shirts or underwear rags to wash cars. Cotton fibers are flat and abrasive; they cause 90% of the swirl marks you see on Pakistani cars. This mitt is the cheapest insurance policy for your clear coat.

The Pre-Soak Specialist

Chemical Guys Sticky Snowball Ultra Snow Foam

Scent Cherry
Action Dirt Encapsulation
Best For Heavy Mud

The Rheology of Foam. Sticky Snowball is engineered with specific thickeners that defy gravity. It creates a dense, shaving-cream-like foam that clings to vertical panels for extended periods. This "Dwell Time" allows the chemistry to break down heavy grit. Makes the washing experience enjoyable with a rich cherry fragrance that fills the air while you work.

Pro Tip: The Pakistani Context

The "Northern Trip" Essential. If you take your Fortuner or Prado to Naran, Hunza, or Babusar Top, you will return with "Heavy Clay" mud stuck to your arches. Regular soap slides right off. Sticky Snowball clings to this clay, loosening it so you can rinse it off without scrubbing.

The Daily Standard

Chemical Guys Mr. Pink Super Suds

Dilution 1:4000
Residue Zero
Type Maintenance Wash

The Lubricity King. Mr. Pink reduces surface tension, making water "wetter," which allows the mitt to glide effortlessly. It is strictly a cleaner- it adds no wax and strips no wax, making it perfect for maintained ceramic coated cars. Specially designed to work with foam cannons and guns to create thick, clinging foam that loosens dirt before you even touch the car.

Pro Tip: The Pakistani Context

Fighting "Bore Water." In DHA Karachi and Bahria Town Lahore, the tap water has high TDS (Total Dissolved Solids) which leaves white acid spots. Mr. Pink contains water softeners that help neutralize these minerals, reducing spotting in our hard water conditions.

The Gloss Booster

Chemical Guys Extreme Body Wash + Wax

Additive Synthetic Wax
Effect Color Brightening
Function Wash, Protect & Make it Pop!

The Two-in-One Solution. This product blends synthetic gloss enhancers with cleaning agents. As you wash, the wax polymers fall out of suspension and bond to the paint, leaving a sacrificial layer of protection. Optical gloss enhancers restore the natural radiance of your paint, making metallic flakes pop and solid colors look deeper.

Pro Tip: The Pakistani Context

The "Office Goer's" Friend. You work 9-5 and don't have time to wax your Corolla or City every Sunday. This shampoo tops up your shine with every wash, keeping the dust from sticking as easily during your daily commute.


02. Paint Enhancement

The Swirl Filler

Chemical Guys Black Light Hybrid Radiant Finish

Tech Nano-Blend
Target Dark Paint
Result Wet Mirror

The Void. Black Light is technically a "Glaze." It contains micro-fillers that settle into the tiny "spider-web" scratches common on black cars. It physically levels the surface without abrasive cutting, creating a deep, wet reflection.

Pro Tip: The Pakistani Context

For The Civic X/11 & Fortuner. Honda's "Crystal Black Pearl" and Toyota's "Attitude Black" are notoriously soft paints that scratch if you even look at them wrong. Black Light is the secret weapon to hide those service-station swirls without thinning your clear coat with aggressive compounds.

The Brightness Booster

Chemical Guys White Light Hybrid Radiant Finish

Tech Paint Cleanser
Target White / Silver
Feature UV Blockers

The Pop. White and silver cars often look "flat" in the sun. Chemical Guys White Light cleanses the paint pores of oxidation (yellowing) and adds synthetic gloss to make the metallic flake "pop" and sparkle.

Pro Tip: The Pakistani Context

The Resale Value Protector. White is the national color of Pakistani traffic (Grande, Yaris, Alto). Our intense UV index turns white paint yellow over time. White Light acts as a sunscreen, keeping your "Super White" paint crisp for better resale value.


03. Interior Sanctuary

The Two-Step System

Chemical Guys Leather Cleaner & Conditioner

Key Ingredient Vitamin E + Aloe
pH Level Neutral
Finish Dry-to-Touch

Don't Seal in the Dirt. You must use the Leather Cleaner first to lift body oils, grease, and denim dye transfer that make leather look shiny and old. Follow up with the Leather Conditioner, which acts like a moisturizer, replenishing Vitamin E to prevent cracking. 

Pro Tip: The Pakistani Context

The "Oven" Effect. Park your Civic RS or Sonata in the sun in June, and the interior hits 65°C. This heat evaporates the natural oils in the leather. Using this conditioner once a month prevents the driver's seat bolster from cracking under this extreme heat stress.

The Dust Repellent

Chemical Guys Silk Shine Protectant

Base Water-Based
Finish Satin / OEM
Feature Anti-Static

Stop Using Oil. Cheap dashboard sprays are oil-based, which attracts dust. Silk Shine is water-based and dries to the touch. Its key feature is its Anti-Static Property—it actively pushes dust away from Vinyl, Rubber and Plastic surfaces.

Pro Tip: The Pakistani Context

Lahore Smog & Dust. In dusty cities, an oily dashboard becomes a mud pit in two days. Silk Shine keeps your dashboard looking like a factory-fresh matte finish, not a greasy mess that reflects onto the windshield.


04. Exterior Detailing

The Restoration Hero

Chemical Guys Tire + Trim Gel

Base Refined Oils
Viscosity Ultra-Thick
Durability All Weather

Blacker Than Black. This ultra-thick oil-based gel penetrates deep into plastic pores to restore a rich black finish. Unlike water-based dressings, it survives rain and car washes.

Pro Tip: The Pakistani Context

The Crossover Cladding Savior. Almost every modern car (Sportage, Tucson, MG HS, Oshan X7) has black plastic cladding running along the bottom. This plastic turns grey very fast in our sun. This gel is the only thing thick enough to keep them black through a monsoon rain.

The Tint Saver

Chemical Guys Signature Series Glass Cleaner

Formula Ammonia-Free
Clarity Streak-Free
Safety Tint Safe

Protect Your Film. Ammonia (found in household cleaners) dissolves the adhesive in tints, causing bubbling and purple discoloration. Signature Series is purely non-toxic and safe for all films. Safe for use on glass, mirrors, LCD navigation screens, instrument clusters, and even plastic headlights.

Pro Tip: The Pakistani Context

The "Wiper" Residue. At traffic signals, windscreen cleaners spray soapy water that leaves oily streaks. Signature Series cuts through this oily film instantly, giving you crystal clear vision for night driving.

The Universal Soldier

Chemical Guys All Clean APC+

Base Citrus Extracts
Strength Concentrated
Use Interior + Exterior 

Citrus Power. Powered by natural d-Limonene, this cleaner cuts through heavy grease, road tar, and bug splatter. Essential for cleaning wheel wells packed with mud and engine bays covered in oil sludge. Also safe for use on exterior plastics, tires, as well as interior vinyl, rubber, carpet, and upholstery.

Pro Tip: The Pakistani Context

Engine Bay Detailing. In Pakistan, engine bays get covered in a mix of dust and oil leaks. Dilute this 1:4 with water, spray on a cool engine, agitate with a brush, and rinse. It removes the grime without corroding rubber hoses like petrol/diesel washes do.


05. Tool Maintenance

The Money Saver

Chemical Guys Volumetric Spray Bottle

The Art of Dilution. Professional detailing is about economy. This bottle features a printed dilution chart. For All Clean APC+, you can mix 1 part product to 10 parts water for interiors. Engineered with heavy-duty seals and plastics that resist corrosion from acidic wheel acids, heavy degreasers, and caustic cleaners.

Pro Tip: The Pakistani Context

Beat Inflation. Imported products are expensive. By buying concentrated gallons and using this bottle to dilute them accurately, you stop wasting product. One gallon of APC can last you a year if diluted correctly!

The Towel Rehab

Chemical Guys Microfibre Wash

Laundry Detergent Ruins Towels. Regular powder detergents leave granules that scratch paint. This hospital-grade detergent dissolves wax and oil buildup, rinsing completely clean. Versatile enough to be used for cleaning foam polishing pads and applicators, ensuring they are fresh for your next detail.

Pro Tip: The Pakistani Context

The "Surf" Problem. Local detergent powders (Surf/Ariel) contain blue granules that do not dissolve fully in cold water. These granules get stuck in your towel and will scratch your paint the next time you wipe. Always use liquid Microfiber Wash.


Frequently Asked Questions

Are these products 100% original?

Absolutely. We have a zero-tolerance policy for counterfeits. We import directly from the USA and maintain a transparent supply chain. Every bottle is factory-sealed and fresh.

Do you deliver to all cities in Pakistan?

Yes. Whether you are in Karachi, Lahore, Islamabad, or remote areas like Gilgit or Interior Sindh, we ship nationwide via our courier partners.

Mr. Pink vs. Sticky Snowball: Which one do I need?

Use Sticky Snowball if your car is heavily soiled (mud, thick dust) and you have a foam cannon—it clings to lift dirt. Use Mr. Pink for your regular weekly maintenance wash to remove light dust and traffic film.

Are these safe for Ceramic Coated cars?

Yes. Mr. Pink and Sticky Snowball are pH-neutral. They will clean the dirt without stripping or degrading your expensive ceramic coating or PPF.

Will "Black Light" remove deep scratches?

No. Black Light is a Glaze, not a Compound. It contains fillers that hide/mask fine swirl marks and increase gloss. For deep key scratches that catch your fingernail, you need paint correction (compounding) first.

Can I use Silk Shine on my Leather Seats?

Technically yes, but we don't recommend it. Silk Shine is designed for vinyl, rubber, and plastic. For leather seats, use the dedicated Leather Conditioner as it contains Vitamin E specifically to nourish animal hide.

Why does my Foam Cannon produce watery foam?

This is usually a dilution issue or a pressure washer issue. Ensure you are using a 1:10 ratio (1 part soap, 10 parts warm water) in the cannon bottle. Also, check that your pressure washer is outputting at least 1500 PSI.

How long does "Tire + Trim Gel" last?

Because it is oil-based, it is very durable. In Pakistani conditions, you can expect it to last 2-3 weeks on tires and up to a month on plastic trim, even with regular washing.

Do you offer Cash on Delivery (COD)?

Yes, we offer Cash on Delivery services for most major cities. For larger orders or remote areas, we may request a partial bank transfer to confirm the order.

My car has "Hard Water" spots. Which shampoo is best?

Mr. Pink or Extreme Body Wash + Wax are your best bets. They contain conditioners that help neutralize the calcium in the water, reducing the chance of spots forming while you dry the car.

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